HOW WE STARTED
Much like face cream, there’s no overnight miracle treatment for figuring out finances.
If you were rubbish with numbers before you started your business, chances are you still are. Which is precisely how The Profit Analyst came into being.
After helping numerous business owners to understand the financial aspects of their business, the penny dropped. We really love this... and we’re good at it. As true numbers nerds, we honestly get juiced up about forecasting, projecting and strategising figures to help you bring
in more profit.
Part mentoring, part strategy, part education, we’ll get you crunching the numbers better than ol’ Arnie crunched his abs in his prime.
HOW WE'RE GOING
We live for that lightbulb moment where you finally get your head around your books and realise it’s so.much.simpler than you thought.
We believe that the strongest foundation to any business is
continued (though not always linear) growth. That financial freedom is not some elusive secret reserved for the elite. And that even the tiniest of contributions will earn interest in the end.
As chartered accountants and with a combined over 20 years commercial experience, we focus solely on profit. Annnnnd if it’s not going into your bank account, we help you figure out where it is going. The bottom line is we help our clients to demystify the financial aspects of their operations. We can’t guarantee you’ll ever love numbers as much as we do. But we know that, with our help, you’ll learn to love them a heck of a lot more than you do now.
OUR VALUES
FREEDOM
We are passionate about giving business owners their freedom back.
We believe that freedom is running a successful,
profitable business and the autonomy to enjoy
your ideal work life balance. Anyone can achieve this; it’s not some elusive secret reserved for the elite but a skill that can be learned.
Knowing numbers is our passion and we are here to share this passion with business owners to help them get their freedom back. After all, this is often the reason they started their business in the first place.
GROWTH
Growth isn’t just important for a business, it’s absolutely essential.
While it may not always be linear, without continued growth, operations will stagnate and
the business will likely fail. We believe in helping
businesses to forecast, project and strategise
their numbers to futlureproof their profits and
achieve their long term strategic growth goals
(whatever that looks like for them).
We take our own personal and business growth just as seriously, doing the work to constantly evolve by improving our offerings, customer experience and ourselves, always supporting each other along the way.
CONTRIBUTION
We are inspired to change our clients lives for the better and recognise the ripple effect that this creates.
To us, contributing allows us to live a life filled
with purpose. We utilise the skills we have to
contribute in our own unique way. We are clear
that we want to have a positive impact on the
businesses we work with and upon each other.
Together we can create something truly
magical for our clients, ourselves and the
world around us.