Less Stress, More Profit

We help business owners master their numbers, boost profitability, and unlock cash flow. Backed by 20+ years of CFO experience and real-world business success.

We’ve helped hundreds of business owners take control of their numbers.

At The Profit Analyst, we make financials simple so you can grow your business with confidence.

Whether you’re in construction or trades, run an e-commerce store, coach online, manage a hospitality venue, or lead a professional services firm—the system that drives profitability doesn't change. That’s the beauty of our methodology: it works for everyone.

We’ve partnered with over 100 businesses across Australia to turn financial confusion into clarity—and clarity into confident, profit-driven decisions.

With our proven methodology, hands-on support, and done-for-you tools, we’ll help you make the numbers work for you—so you can focus on building the business you set out to create.

Your Numbers, Made Simple.

Your Business, More Profit.

Inside the Profit & Cash Flow Mastery™ system, you’ll get access to four powerful tools that simplify your financials and put you back in the driver’s seat. Each one is designed to solve a specific challenge business owners face—so you can stop reacting and start leading with confidence.

Weekly Cash Flow Forecaster™

See your cash flow week by week for the next 12 months. Plan ahead, make decisions confidently, and finally feel in control of your money.

Monthly Clarity Report™

A visual, colour-coded summary of your actual and forecast numbers—so you always know where your business stands and what needs attention.

The Profit Calculator™

Reverse engineer your pricing, costs, and revenue targets to hit your ideal profit. Make decisions based on data, not guesswork.

5-Year

Forecaster™

Model your long-term growth with simple P&L and Balance Sheet forecasts. Stay strategic, prepared, and ready to scale.

Listen in

Looking to improve profitability or scale your business?

You’ve just found your new favourite podcast.

The Profit & Cashflow Mastery™ Podcast is where business owners go to finally understand their financials, and use them to grow.

Hosted by Gavin Smith, founder of The Profit Analyst, each episode is packed with real-world insights, practical tools, and straight-talking strategies to help you simplify, know, and use your numbers.

No fluff. No jargon. Just the stuff that drives profit and cash flow.

The 3-Step System to Master Your Numbers and Scale with Confidence

We know most business owners didn’t start their business to become financial experts. But without control of your numbers, it’s hard to grow with confidence. That’s why we created the Profit & Cash Flow Mastery™ system—a simple, proven pathway that takes you from financial confusion to clarity, confidence, and profitable growth.

1. Clarity

Simplify your numbers so you can finally understand them.
Most business owners are flying blind because they don’t have clear, usable financials. We strip away the noise and set you up with simple, visual tools like your Weekly Cash Flow Forecaster™ and Monthly Clarity Report™. For the first time, you’ll be able to see your financial position—and what to do about it.

2. Confidence

Know your numbers and trust your decisions.
Once your financials are simplified, we show you how to interpret and actually use them. You’ll gain confidence as you track key numbers, spot trends, and understand the story behind your P&L and Balance Sheet. This is where business owners stop second-guessing and start leading with certainty.

3. Growth

Use your numbers to scale profitably.
With clarity and confidence in place, you’re ready to forecast growth, plan ahead, and make smart decisions that drive profit and cash flow. We’ll help you map out your future using the Profit Calculator™ and 5-Year Forecaster™, so you can scale your business with strategy, not stress. You’ll feel in control of your growth, not just chasing it.

Ready to get started?

Getting started is simple.

In just three steps, you’ll go from flying blind with your numbers to leading your business with clarity, confidence, and control.

STEP 1

Book a Free Clarity Call

Let’s have a quick chat about where your business is at, and where it could be.

We’ll explore what’s really going on behind your numbers, highlight the biggest opportunities, and give you clarity on the next best step to take.

No pressure. Just real insight into how you can improve your profit and cash flow.

STEP 2

Install The CFO™ System

If it’s the right fit, you’ll join our program and get immediate access to the tools and support that make everything click. In your first week, you’ll receive your custom Cash Flow Forecaster™, giving you instant visibility and control over the money in and out of your business. From there, we’ll guide you step-by-step through our method—without the overwhelm.

STEP 3

Grow with Confidence

With your financial systems in place and your insights dialed in, you’ll finally be able to use your numbers to make smart, strategic decisions.

We’ll keep supporting you through coaching calls, tailored advice, and powerful forecasting tools that help you grow your profit, cash flow, and business value, without the stress.

Keith Cunningham

TESTIMONIALS

Real business owners. Real results

We’ve helped hundreds of business owners simplify their numbers, unlock clarity, and grow with confidence.
Here’s what a few of them had to say.

"Before working with The Profit Analyst, I was constantly stressed about cash flow. Now, I have complete clarity and sleep better at night knowing exactly where my business stands."

- Grant Lewers,

MKTNG Creative Agency

"This program transformed how I run my business. I can forecast my revenue, make data-driven decisions, and focus on scaling my profits."

- Ashleigh Moreland,

Re-Mind Institute

"I no longer feel overwhelmed by my financials. The clarity and tools provided in this program have been a complete game-changer."

- James Coulson,
Embark Agency

Businesses like yours are transforming with The Profit Analyst.

We work with a wide range of service-based and trade businesses, helping them take control of their finances and scale sustainably.

From Overwhelmed to Empowered Decision Maker

“I used to manage cash flow in my head. Now I’ve got accurate tools, confidence in my decisions, and total clarity. I finally feel in control.” - Larissa

Larissa went from second-guessing the numbers to confidently running multiple businesses, with peace of mind at work and at home.

From Drowning to In Control

“I was ready to close the business. We were in crisis mode. Now the forecast is open on my desktop daily, and I feel like I can actually breathe.” - Jess

Jess turned panic into strategic power by confidently managing six-figure loans and planning 12 months ahead.

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