ABOUT US

Welcome to The Profit Analyst

where financial clarity becomes your competitive edge

We believe every business owner should have the confidence to make smart, profitable decisions, without needing to be a financial expert.

That’s why we built The Profit Analyst: to turn financial confusion into clarity, and give business owners the tools, systems, and support they need to take control of their numbers and their growth.

We exist for business owners who are great at what they do, but frustrated or overwhelmed by unpredictable cash flow, confusing reports, and financial decisions that feel more like guesswork than strategy. If you’re tired of flying blind and ready to lead with your numbers, you’re in the right place. We help you cut through the noise, eliminate overwhelm, and finally feel in control of your business finances.

Book a free Clarity Call

Meet Gavin Smith

Founder | CFO | Finance Coach | Serial Entrepreneur

Gavin’s journey to becoming one of Australia’s most trusted voices in business profitability wasn’t built in theory, it was earned through building multiple businesses from start-up to multi-7 and 8+ figure companies.

As the former CFO of a global marketing agency, Gavin managed millions in revenue, but noticed something troubling: even businesses with high sales were still struggling to stay profitable. He saw owners working harder than ever, with little to show for it. So he decided to change that.

After years of testing, refining, and applying financial strategies in his own multi-million dollar ventures, Gavin built the Profit & Cashflow Mastery™ System, a simple, powerful framework that empowers business owners to increase profit, forecast cash flow, and lead with data-driven confidence.

Today, he’s helped thousands of business owners transform their financials, from cash-strapped to cash-rich. And the best part? You don’t need a finance degree to use his system, just a desire to finally feel confident with your numbers.

What Makes Us Different

Built by business owners, for business owners

We don’t talk in jargon. We simplify financial concepts and focus on what actually helps you run and grow a profitable business.

Real tools, real strategy

You’ll get hands-on tools like the Cash Flow Forecaster™, The Profit Calculator™, and the Monthly Clarity Report™, designed to turn insight into action, fast.

Led by someone who’s lived it

Gavin’s built and scaled multiple multi–7 and 8-figure businesses from scratch, using the exact tools and systems he now teaches. These aren’t recycled theories, they’re real strategies developed in the trenches and proven across industries.

Empowerment to move fast, and profitably

This isn’t about learning finance for the sake of it. It’s about knowing your numbers well enough to make smart, confident decisions—fast. Whether you’re hiring a new team member, investing in marketing, or renegotiating supplier contracts, you’ll know exactly what your business can afford, where to focus, and how to grow with confidence.

Ready to get started?

Book a free Clarity Call

Our Mission

We exist to empower business owners with financial clarity and confidence, so they can lead strategically, grow sustainably, and turn profit into freedom.

Your bookkeeper records the numbers. Your accountant handles the compliance. But they’re not making the day-to-day decisions in your business, you are. That’s why you need more than reports. You need the clarity, control, and confidence to lead with your numbers and make smart financial decisions every single day.

Whether you’re in startup mode or scaling to your next million, our goal is simple: to help you stop guessing, start growing, and finally take control of your numbers.

Looking for a Speaker Who Makes Numbers Make Sense?

Gavin is an experienced speaker and facilitator who’s delivered keynotes, trainings, and boardroom sessions for high-performing business owners across the globe. With a rare ability to make financial strategy feel empowering, energising, and even fun, he’s your go-to for turning insights into action.

Looking to book Gavin for your next event or mastermind?